sevenload

Brightcove customers gain access to one of the leading global social media networks for videos and Web TV content

HAMBURG, Germany, May 6, 2009—Brightcove Inc., the leading online video platform, today announced a partnership with sevenload, one of Europe’s leading social media networks for videos, photos and Web TV content, to enable Brightcove customers to distribute online video content to sevenload’s social media platform. This partnership will also introduce new monetization opportunities for Brightcove customers that are expanding their advertising inventory through distribution into the sevenload network. Brightcove customers already taking advantage of this new distribution opportunity include SPOX.com, a popular sports Web portal in Germany.

The partnership announced today will make it easy for any organization using the Brightcove platform to program and syndicate advertising-supported video content across the sevenload network. This integration will also enhance the online video experiences for sevenload users by making top-rated programming from Brightcove customers available for viewing and sharing with the wider sevenload community.

“sevenload is one of the fastest growing social media and online video destinations in Europe,” said Brightcove chairman and chief executive officer, Jeremy Allaire. “In partnering with sevenload, we’re able to provide our media customers with expanded distribution opportunities that reach new audiences and help expand the inventory available to advertisers.”

Commenting on the partnership, Axel Schmiegelow, chief executive officer for sevenload said: “We’re excited to partner with a leading online video platform like Brightcove as we continue to expand our global social media network. The partnership holds the potential of dramatically increasing the range of media publishers using sevenload and the amount of premium content available to our online community.”

SPOX.com is the first Brightcove customer to take advantage of the partnership and distribute its exclusive sports video content from German sports leagues to sevenload users.

“In just a short time, the Brightcove platform has enabled us to deepen our audience engagement with our video content,” said Manuel Lopez, SPOX Media chief executive officer. “The integration with sevenload enables us to greatly increase the distribution of our content, as well as the size of our audience, while also introducing new monetization opportunities for our advertisers.”